Houtique, Maison & Objet, exhibit design, Masquespacio, Paris, France

Houtique’s exhibition stand design by Masquespacio

| 19 : 30 – 21 January 2018 |


Houtique, Maison & Objet, exhibit design, Masquespacio, Paris, France

 


Bathed in purple tones – Houtique brand’s exhibit stand at Maison & Object fair in Paris is designed by award-winning consultancy Masquespacio.

Mason & Objet – the leading home decor fair connecting the international interior design and lifestyle community is currently open in Paris. Known for their opulent and sexy collection, Houtique has worked with creative Spanish design agency Masquespacio for this eye-catchy exhibition stall. They are also exhibiting the Mambo armchair and Arco collection designed for Houtique brand. Finished in purples shades with silver lines and Pantone curtains, the space aims to startle and engage its visitors interest.
Houtique, Maison & Objet, exhibit design, Masquespacio, Paris, France

Houtique’s exhibition stand at Maison & Objet


Press Release from Masquespacio –

Being named one of the most relevant novelties last year, this year Houtique is back at Maison & Objet Paris to present new designs by Italian designer Elena Salmistraro. Besides once can see new designs from their co-partners Masquespacio and new versions of the praised Wink lighting collection.

 

Lighting design, Sofa, Maison & Objet, exhibit design, Masquespacio, Paris, France

Wink light collection


 

Also new this year is the stand design by Masquespacio for the well-known decoration fair, that seeks to immerse the visitors in Houtique’s sexy, lux and fun world. Houtique’s signature is recognizable from far away through explosion of colours of the design and the use of fringes.

 

Maison & Objet, exhibit design, Masquespacio, Paris, France, bar stools

Fringed bar stools


These are already part of the brand’s seal and that fit perfectly with the funny, sex and luxury touch of the Spanish producer. Additionally, the colours and fringes are combined with pantone colored curtains produced internally. Also a silver tint creates a clear contrast, showing Houtique’s aim to surprise visitors both through communication and its products.

Products displayed –

Concerning the new product launches, a new couch and mirror by Elena Salmistraro, inspired by fashion will be showcased. It will also be the official presentation of the new models from the Wink lamp and Arco chair. They are placed next to the Mambo armchair and a new high stool Dèja-vu designed by Masquespacio following the fringes concept.

Houtique, Maison & Objet, exhibit design, Masquespacio, Paris, France

Mambo armchair, wink lamp


 

Another novelty will be the Chachachá pouf which will be presented together with a live game during the happening, alongside a touch of sexy, luxe and fun music.

 

Houtique, Maison & Objet, exhibit design, Masquespacio, Paris, France

Chachachá pouf alongside Arco chairs


Houtique –

HOUTIQUE is a brand specialized in the contract world that was born in Valencia in 2011. In this project Masquespacio and Really Nice Things join forces on a long-term to create a brand. A brand – that seeks to break with the traditional market schemes and make spaces become unique experiences.

Houtique invites you to live an experience surrounded by fun from the 18th till the 22nd of January at Maison & Objet Paris. Sector “Today Signature” en el Hall 6 stand number O58 – P57.

 

Houtique, Maison & Objet, exhibit design, Masquespacio, Paris, France

Mirror collection


Project details –

Project name –  Houtique brand’s stand design

Architect firm – Masquespacio

Project location – Paris Nord Villepinte exhibition centre, ZAC Paris Nord 2, 93420 Villepinte, France

Project Type – Exhibition stand, Product design, Exhibit design, Branding

Client – Houtique | http://houtique.es/

Photographs – © Sebastian Erras | www.sebastinerras.com

 

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